2020-2021 EFFIE COLLEGIATE
BOSE BRAND CHALLENGE
Each year, student teams compete to provide a solution to a marketing challenge presented by established organizations – their “clients.” The competition culminates with selected finalists pitching their ideas in-person to the brand.
Effie Worldwide is proud to partner with Bose to present the 2020-2021 Effie Collegiate Brand Challenge.
Program Overview
The Effie Collegiate program serves to educate, inspire, and recognize tomorrow’s marketers.
Modeled after the Effie United States competition, the Effie Collegiate program provides students with the opportunity to research, ideate and execute comprehensive marketing communications plans that address professional-level marketing challenges.
Student Benefits from Participation
- Gain real-world marketing experience working for a major brand
- Practically apply concepts learned in class
- Recieve constructive feedback from industry professionals across disciplines
- Resume Builder
- Network with C-suite level clients and agency executives (Finalists Only)
- Earn Monetary prizes (Finalists only)
Professor Benefits from Participation
- Engage with current marketing trends and top brands
- Illustrate concepts taught in curriculum
- Access Effie's award winning case database to inform best teaching practices
- Recieve supplementary educational resources to support class projects
Last Semester's Finalists
Congratulations to the winners and finalists of last semester's Brand Challenge for IBM, who presented their work to the IBM & Weather Channel Team.
WINNER: "Forecast For You", Brigham Young University
Devin Wells, Creative Designer
Bridie Bowerbank, Account Manager
Lilian Maero, Strategic Planner
Hailey Peterson, Adjunct Instructor, School of Communications
RUNNER UP: "Watson Wardrobe", Johnson & Wales University
Andrew Thompson, Art Director
Lindsay Saiia, Copywriter
Taylor Haughton, Art Director
Past Sponsors
Effie Worldwide is proud to partner with Bose to present the 2020-2021 Effie Collegiate Brand Challenge.
Thank you to our past sponsors for supporting this program.
If you are interested in sponsoring a collegiate program, please email partnerships@effie.org.
Effie Worldwide
Leading, inspiring & championing the practice and practitioners of marketing effectiveness globally.
Effie Worldwide stands for effectiveness in marketing, spotlighitng marketing ideas that work and encouraging thoughtful diaologue about the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy.
Effie Worldwide’s resources include the Case Database, featuring hundreds of effective marketing cases worldwide, the Effie Awards, and the Global Effie Index, ranking the most effective companies and brands around the world, among other key educational and learning tools that our programs offer for marketers at each stage of their careers.
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