ABOUT EFFIE WORLDWIDE

 

Effie is a nonprofit organization that actively invests in the global marketing industry. We support and create learning opportunities that challenge the thinking and boundaries of thoughtful marketing campaigns.

The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing that contribute to a brand's success.  Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with over 50 programs. Learn more about Effie's national and regional programs here.

 

EFFIE AWARDS

The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing that contribute to a brand's success.  For over 50 years, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with over 50 programs, including the Global Effies, regional programs in Asia-Pacific, Europe, the Middle East / North Africa and Latin America, and national Effie programs.
 
The Effie Awards were launched in 1968 by the New York American Marketing Association as an awards program to honor the most effective advertising efforts.  The award now honors all forms of effective marketing  and the companies and individuals creating effective work across the globe.  In July 2008, the New York AMA assigned its rights in the Effie brand over to a separate non-profit organization, Effie Worldwide, to continue to enhance Effie’s mission and educational offerings.

View more information on our United States program at effie.org/united-states.

CASE DATABASE

Effie Worldwide's library of finalist and award-winning cases - a collection of Ideas That Work, including summaries, videos of the winning work and hundreds of written case studies on effective marketing communications strategies, ideas and results.  The purpose of the case database is to educate about effective marketing communications and to showcase the companies and individuals creating effective work to enhance learning in our industry.
 
If you are interested in an academic subscription to the case database, please email us at academic-subscriptions@effie.org.

EFFECTIVENESS BOOTCAMP

The Effectiveness Bootcamp is a two-part training program that teaches marketers early in their career, across all disciplines within the marketing ecosystem, how to evaluate and achieve effective marketing initiatives. 

The program curriculum focuses on Effie’s four pillars for achieving marketing effectiveness and leverages winning Effie case analysis and project work to highlight those pillars. 
 
For more information, please visit our website.