Judge Overview

COLLEGIATE JUDGING

Modeled after the Effie Awards United States competition, the Effie Collegiate gives students real-world marketing experience. The competition provides an opportunity for students to research, ideate and execute comprehensive marketing plans that address professional-level marketing challenges. This year's competition is presented in partnership with Bose.

Judges play a critical role in determining the finalists in this year's Effie Collegiate Bose Brand Challenge. Round One Judging is the first level of review for submissions. Each entry must be reviewed by at least five judges during this stage. The jury is comprised of senior level executives across advertisers and agencies, representing a range of disciplines. Judging provides an opportunity to give back to the future leaders of the industry.

The cases that advance as finalists will be reviewed by the Bose Brand team.

Judging Process

Effie Collegiate Judges have the opportunity to participate in virtual group sessions, where judges will review cases as a group and discuss the strengths and weaknesses of the submissions. Alternatively, judges may participate independently and remotely, by scoring cases on an individual basis online via Effie Collegiate's Judging Portal.

For each case, judges will provide numerical scores, insights on strengths and weaknesses, and flags to help the Effie Collegiate Committee understand the entry and your scores. This feedback will be provided to the students to aid in the development of the next generation of marketers.

Judging Timeline

Online Judging: November 17, 2020 - December 7, 2020 & April 14, 2021- April 27, 2021. Online judges will be asked to score at least 6 entries during this window.

Virtual Group Judging: December 16, 2020 & May 7, 2021

Interested in Judging?

Judging is by invitation only. To register, please use the link provided in your invitation email.

If you have not yet been invited, please indicate your interest in participating as an Effie Judge via the Judge Application Form.

If you have any questions, please email collegiate@effie.org.

2020-21 COLLEGIATE JUDGES

Effie Worldwide

Leading, inspiring & championing the practice and practitioners of marketing effectiveness globally.

Effie Worldwide stands for effectiveness in marketing, spotlighitng marketing ideas that work and encouraging thoughtful diaologue about the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy.

Effie Worldwide’s resources include the Case Database, featuring hundreds of effective marketing cases worldwide, the Effie Awards, and the Global Effie Index, ranking the most effective companies and brands around the world, among other key educational and learning tools that our programs offer for marketers at each stage of their careers.