PROFESSOR OVERVIEW

Professors can play a key role in supporting their students in the Effie Collegiate competition. Additionally, Effie Worldwide aims to be a resource for professors - both via the Effie Curriculum and the Case Database. More details can be found below.

For the 2020-2021 brand challenge, Bose and Effie will invite college students across the U.S. to develop a comprehensive marketing campaign highlighting Bose headphone/earbud innovation, focused on winning with the Gen Z (18-24) audience.

The task is two-fold:

Landscape assessment of brands that are winning with Gen Z and why, then recommendation for areas where Bose can improve based on learnings.
Use the learnings and recommendations to create a holiday campaign including a full creative brief and concept, media strategy, and new thinking on how Bose can win with this younger and influential audience

In order to access the Effie Collegiate Curriculum & the detailed Client Brief, please submit the Intent to Enter Form and review & sign the NDA. Once received and confirmed, the Effie Collegiate team will reach out with credentials for access. All participating students & professors will have complimentary access to the Effie Collegiate Curriculum.

Eligibility

The Effie Collegiate competition is open to students enrolled full/part-time at accredited U.S. educational institutions. This includes undergraduate/graduate students, those enrolled in portfolio programs and online programs. International students, who have a valid student visa, are eligible to participate.

Entries may be submitted by a group ("team") of two to four individuals. Teams may not exceed four persons. Team members are not required to attend the same school. All concepts must be the work of the students, but participants are encouraged to seek the advice and guidance of professors/instructors/faculty advisors.

The competition is free to enter.

Finalists

Two finalist teams will be invited to pitch their ideas to the Bose brand team. Professors are welcome to join their student teams.

Additionally, selected student finalists will receive monetary prizes and winners will receive certificates to celebrate their achievement.

More details on Eligibility, Entry Requirements, and Prizes in the Entry Kit.

Curriculum

The Effie Collegiate Curriculum guides students through a selection of Effie-winning cases to introduce the Effie framework for Marketing Effectiveness (Challenge, Context & Objectives; Insights & Strategic Data; Bringing the Idea to Life (Creative Execution); and Results (Measurement Methodology)) and illustrate how to apply these concepts to their projects.

In order to access the Effie Collegiate Curriculum, please submit the Intent to Enter Form and review & sign the NDA. Once received and confirmed, the Effie Collegiate team will reach out with credentials for curriculum access. All participating students and professors will have complimentary access to the Effie Collegiate Curriculum.

FALL DEADLINE:

October 30, 2020

EXTENSION: November 6, 2020

SPRING DEADLINE:

April 1, 2021
EXTENSION: April 5, 2021

FINALIST NOTIFICATIONS:

January 2021 & May 2021

PROFESSOR RESOURCES

STEPS TO ENTER

Students will follow the below steps to enter their work. As a professor, you will also need to complete the Intent to Enter & Non-Disclosure Agreement in order to receive the Client Brief.

Effie Worldwide

Leading, inspiring & championing the practice and practitioners of marketing effectiveness globally.

Effie Worldwide stands for effectiveness in marketing, spotlighitng marketing ideas that work and encouraging thoughtful diaologue about the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy.

Effie Worldwide’s resources include the Case Database, featuring hundreds of effective marketing cases worldwide, the Effie Awards, and the Global Effie Index, ranking the most effective companies and brands around the world, among other key educational and learning tools that our programs offer for marketers at each stage of their careers.