The Effie Collegiate competition is open to students enrolled full/part-time at accredited U.S. educational institutions. This includes undergraduate/graduate students, those enrolled in portfolio programs and online programs. International students, who have a valid student visa, are eligible to participate.
Entries may be submitted by a group ("team") of two to four individuals. Teams may not exceed four persons. Team members are not required to attend the same school. All concepts must be the work of the students, but participants are encouraged to seek the advice and guidance of professors/instructors/faculty advisors.
The competition is free to enter.
Two finalist teams will be invited to pitch their ideas to the Bose brand team. Professors are welcome to join their student teams.
Additionally, selected student finalists will receive monetary prizes and winners will receive certificates to celebrate their achievement.
More details on Eligibility, Entry Requirements, and Prizes in the Entry Kit.
The Effie Collegiate Curriculum guides students through a selection of Effie-winning cases to introduce the Effie framework for Marketing Effectiveness (Challenge, Context & Objectives; Insights & Strategic Data; Bringing the Idea to Life (Creative Execution); and Results (Measurement Methodology)) and illustrate how to apply these concepts to their projects.
In order to access the Effie Collegiate Curriculum, please submit the Intent to Enter Form and review & sign the NDA. Once received and confirmed, the Effie Collegiate team will reach out with credentials for curriculum access. All participating students and professors will have complimentary access to the Effie Collegiate Curriculum.
Students will follow the below steps to enter their work. As a professor, you will also need to complete the Intent to Enter & Non-Disclosure Agreement in order to receive the Client Brief.