STUDENT OVERVIEW

Our program brings students and major brands together to address a real-world marketing challenge. The brand presents a brief to student teams, who then use Effie’s framework for marketing effectiveness, to research, ideate and execute innovative marketing strategies.

For the 2020-2021 brand challenge, Bose will challenge students to develop a comprehensive marketing campaign highlighting Bose headphone/earbud innovation, focused on winning with the Gen Z (18-24) audience.

The task is two-fold:

Landscape assessment of brands that are winning with Gen Z and why, then recommendation for areas where Bose can improve based on learnings.
Use the learnings and recommendations to create a holiday campaign including a full creative brief and concept, media strategy, and new thinking on how Bose can win with this younger and influential audience

In order to access the detailed Client Brief, please submit the Intent to Enter Form and review & sign the NDA. Once received and confirmed, the Effie Collegiate team will reach out with credentials for access.

Eligibility

The Effie Collegiate competition is open to students enrolled full/part-time at accredited U.S. educational institutions. This includes undergraduate/graduate students, those enrolled in portfolio programs and online programs. International students, who have a valid student visa, are eligible to participate.

Entries may be submitted by a group ("team") of two to four individuals. Teams may not exceed four persons. Team members are not required to attend the same school. All concepts must be the work of the students, but participants are encouraged to seek the advice and guidance of professors/instructors/faculty advisors.

The competition is free to enter.

Finalists

Two finalist teams will be invited to pitch their ideas to the Bose brand team at their Massachusetts Office in May/June 2021. Additionally, selected finalists will receive monetary prizes and winners will receive certificates to celebrate their achievement.

More details on Eligibility, Entry Requirements, and Prizes in the Entry Kit.

FALL DEADLINE:

October 30, 2020
EXTENSION: November 6, 2020

SPRING DEADLINE:

~~April 1, 2021~~
EXTENSION: April 5, 2021

STATUS NOTIFICATIONS:

January & May 2021

STEPS TO ENTER

Effie Worldwide

Leading, inspiring & championing the practice and practitioners of marketing effectiveness globally.

Effie Worldwide stands for effectiveness in marketing, spotlighitng marketing ideas that work and encouraging thoughtful diaologue about the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy.

Effie Worldwide’s resources include the Case Database, featuring hundreds of effective marketing cases worldwide, the Effie Awards, and the Global Effie Index, ranking the most effective companies and brands around the world, among other key educational and learning tools that our programs offer for marketers at each stage of their careers.