Our program brings students and major brands together to address a real-world marketing challenge. The brand presents a brief to student teams, who then use Effie’s framework for marketing effectiveness, to research, ideate and execute innovative marketing strategies.

For the 2020-2021 brand challenge, Bose will challenge students to develop a comprehensive marketing campaign highlighting Bose headphone/earbud innovation, focused on winning with the Gen Z (18-24) audience.

The task is two-fold:

  1. Landscape assessment of brands that are winning with Gen Z and why, then recommendation for areas where Bose can improve based on learnings.
  2. Use the learnings and recommendations to create a holiday campaign including a full creative brief and concept, media strategy, and new thinking on how Bose can win with this younger and influential audience

In order to access the detailed Client Brief, please submit the Intent to Enter Form and review & sign the NDA. Once received and confirmed, the Effie Collegiate team will reach out with credentials for access.



The Effie Collegiate competition is open to students enrolled full/part-time at accredited U.S. educational institutions.  This includes undergraduate/graduate students, those enrolled in portfolio programs and online programs.  International students, who have a valid student visa, are eligible to participate.

Entries may be submitted by a group ("team") of two to four individuals. Teams may not exceed four persons.  Team members are not required to attend the same school.  All concepts must be the work of the students, but participants are encouraged to seek the advice and guidance of professors/instructors/faculty advisors.

The competition is free to enter.


Two finalist teams will be invited to pitch their ideas to the Bose brand team at their Massachusetts Office in May/June 2021.  Additionally, selected finalists will receive monetary prizes and winners will receive certificates to celebrate their achievement.

More details on Eligibility, Entry Requirements, and Prizes in the Entry Kit.



October 30, 2020
EXTENSION: November 6, 2020



April 1, 2021
EXTENSION: April 5, 2021



January & May 2021