Taking place from September 29th through October 1st, beginning at 5pm (Eastern Time) each day, this three-day event will be our first-ever Effie Awards United States Gala & Summit. The agenda will include keynotes, power talks and discussion panels, and will give all attendees the opportunity to look behind the headlines. A different theme will be explored on each day of the Summit:
Join fellow marketers to hear from renowned business leaders and disruptors about the biggest drivers of marketing effectiveness globally and the path forward for our industry. Whilst the agenda is varied, each and every session has been developed to provide actionable insights to help marketeers drive growth for their brands.
At the end of each day, there will be celebration of this year's 2020 Effie U.S. winners, where awards levels - Gold, Silver, and Bronze - will be revealed. During the finale of the three-day event, on October 1st, we will announce the biggest awards of the year:
The Ideas That Work 2020® Summit is brought to you by Effie, the world leaders in teaching, inspiring and celebrating effectiveness.
Effie Worldwide is on a mission to set a new standard of excellence in marketing. We champion effectiveness through smart leadership, inspiring insights and the largest marketing effectiveness awards in the world.
Today, we are the ultimate resource for marketing effectiveness. A global non-profit organisation, we are the world’s largest community of thinkers and practitioners of marketing effectiveness powered by a data set of effectiveness cases from over 55 programmes. Together, we work to push thinking forward and foster an industry-wide culture of effectiveness; celebrating ideas that work and equipping marketers with the tools and training they need to succeed.
A full list of speakers will be available soon.
Effie Awards United States recognizes and celebrates the most effective marketing efforts of the year.
Determined after two rounds of rigorous judging by industry leaders, the 2020 Effie U.S. Winners represent cases that effectively solved a marketing challenge, connected with their target audience, and achieved the results to prove it worked. This year's winners were announced in late July and will be celebrated with award levels - Gold, Silver, Bronze - revealed during the 2020 Effie U.S. Awards Gala & Summit.
The annual Effie U.S. Rankings, outlining the most effective holding companies, networks, agencies, marketers, adn brands, will be announced on October 1st. The running tally will be presented on September 29th and 30th, based on the awards announced so far.
The event will concluded with the announcement of the 2020 Grand Effie Winner - the single most effective case of the year.