September 29th through October 1st, our first-ever Effie Awards United States Gala & Summit took place. The agenda included keynotes, power talks and discussion panels, and will gave attendees the opportunity to look behind the headlines. A different theme was explored on each day of the Summit:
At the end of each day, we celebrated this year's 2020 Effie U.S. winners, where awards levels - Gold, Silver, and Bronze - were revealed.
If you missed any of the sessions, register via the link below to access all three days of events.
The Ideas That Work 2020® Summit is brought to you by Effie, the world leaders in teaching, inspiring and celebrating effectiveness.
Effie Worldwide is on a mission to set a new standard of excellence in marketing. We champion effectiveness through smart leadership, inspiring insights and the largest marketing effectiveness awards in the world.
Today, we are the ultimate resource for marketing effectiveness. A global non-profit organisation, we are the world’s largest community of thinkers and practitioners of marketing effectiveness powered by a data set of effectiveness cases from over 55 programmes. Together, we work to push thinking forward and foster an industry-wide culture of effectiveness; celebrating ideas that work and equipping marketers with the tools and training they need to succeed.
A full list of speakers will be available soon.
Effie Awards United States recognizes and celebrates the most effective marketing efforts of the year.
Determined after two rounds of rigorous judging by industry leaders, the 2020 Effie U.S. Winners represent cases that effectively solved a marketing challenge, connected with their target audience, and achieved the results to prove it worked. This year's winners were announced in late July and will be celebrated with award levels - Gold, Silver, Bronze - revealed during the 2020 Effie U.S. Awards Gala & Summit.
The annual Effie U.S. Rankings, outlining the most effective holding companies, networks, agencies, marketers, adn brands, will be announced on October 1st. The running tally will be presented on September 29th and 30th, based on the awards announced so far.
The event will concluded with the announcement of the 2020 Grand Effie Winner - the single most effective case of the year.
Learn about this year's winners and finalists via Effie's Case Database. Following the event, case studies will be available on effie.org/cases.
Leading, inspiring & championing the practice and practitioners of marketing effectiveness globally.