We hope you got a chance to attend some of the sessions on Wednesday 23rd and Thursday 24th September and are now full of fresh ideas for driving growth on your brands in the here and now. If for whatever reason your diary got in the way, all the content is now available on Effie Insights page, so you can catch up whenever you want.
In the coming months we'll be producing more content and online events. In the UK, the Effie Awards programme will open in early 20221 and we'll be offering new training programmes focussed on developing all the skills marketeers need to drive effectiveness in today's world. To be keep up to date with all of this, please join our mailing list, if you haven't already. And, if you're hungry for more, there's the US Summit next week from 29th September to 1st October - the two events were developed to complement each other. The speaker line up is equally stellar and the themes from the UK Summit will be taken on and explored from different angles. The only thing that might get in the way for those of us in the UK is the time difference, it airs at 5pm - 7pm EST, (10pm - 12am BST). If you're not a night owl, then just keen your eye on the Effie Insights page - the content will be uploaded there after the event.
Congratulations to the Winners and Finalists of the 2020 Effie UK Awards. And many, many thanks to our Speakers and Panelists for making our event such a success. We are equally thankful to our partners for helping us to make it all happen.
The Ideas That Work® 2020 Leadership Summit is brought to you by Effie, the world leaders in teaching, inspiring and celebrating effectiveness.
Effie Worldwide is on a mission to set a new standard of excellence in marketing. We champion effectiveness through smart leadership, inspiring insights and the largest marketing effectiveness awards in the world.
Today, we are the ultimate resource for marketing effectiveness. A global non-profit organisation, we are the world’s largest community of thinkers and practitioners of marketing effectiveness powered by a data set of effectiveness cases from over 55 programmes. Together, we work to push thinking forward and foster an industry-wide culture of effectiveness; celebrating ideas that work and equipping marketers with the tools and training they need to succeed.
Effie Awards United Kingdom recognises and celebrates the most effective marketing efforts of the year.
Determined by a round of rigorous judging by industry leaders, the 2020 Effie UK finalists represent cases that effectively solved a marketing challenge, connected with their target audience, and achieved the results to prove it worked.
Finalists moved on to the next phase of review by a Final Round Jury, whose scores will determine this year's Effie winners. Winners will be announced in late August and celebrated during the 2020 Effie UK Leadership Summit and Awards Ceremony.