THE EXPERIENCE
- 4-day in-person bootcamp
- The Effie Framework for Marketing Effectiveness: theory, examples, and application
- Progressive marketing effectiveness practices illustrated by Effie-winning case studies
- A business challenge presented by teams, worked on through the entire bootcamp to apply the framework, and evaluated by representatives from the brand team and Effie on the last day of bootcamp
- Network with peers from brands, agencies, and media companies throughout the country
- Hear from industry-leading speakers who will share their experiences and bring the Framework to life
THE FRAMEWORK
The Effie Effectiveness Bootcamp is divided into two modules.
The first module is an immersive workshop where participants receive training in Effie's Framework for Marketing Effectiveness. Participants will hear and learn from a stellar lineup of speakers, analyze case studies, work with cross-industry peers, network, and more.
Effie award-winning cases will be used to illustrate the framework in action and participants will have the opportunity to analyze cases. Participants will recalibrate as a group to analyze findings, debate points, and see how their judgment fared in comparison to real-life judging. Facilitators will then take the group through nine effective behaviors that supplement the effectiveness framework.
EFFIE FRAMEWORK FOR MARKETING EFFECTIVENESS
1
CHALLENGE, CONTEXT & OBJECTIVES
Diagnosis - Evaluate the business context and growth opportunities, setting objectives
2
INSIGHTS & STRATEGY
Challenge to Solution - Translate diagnosis into a strategic idea built aroudn strong consumer insight and brand understanding
3
BRING THE STRATEGY & IDEA TO LIFE
Strategy to tactics - Translate strategy into impactful & relevant activities
4
RESULTS
Impact - Demonstrate how the strategy and tactics impacted the business and objectives. Identify learnings.
MODULE 1
The first four (or six) days are immersive workshops where participants receive training in Effie's framework for marketing effectiveness. Participants will hear and learn from a stellar lineup of speakers, analyze case studies, work with cross-industry peers, network, and more.
THE CASE PROJECT
In Module 2, participants apply their learning to an independent marketing challenge relevant to their business over the following eight weeks. Participants will have the support of an industry mentor, introduced by the Effie team.
Over the course of the next eight weeks, participants will apply their learnings to an independent marketing project relevant to their business. Participants will receive one-on-one mentorship support from a seasoned industry leader in the Effie Academy Mentor Network.
At the conclusion, participants will submit their projects to Effie for evaluation by a panel of assessors.
