Effie Effectiveness Bootcamp

Our two-part bootcamp equips marketers early in their careers, across all disciplines, with the fundamentals of evaluating and achieving effective marketing. The first part of the program involves an in-person workshop* over four consecutive days, where participants receive training developed around Effie's framework for marketing effectiveness.  The workshop includes influential guest speakers, case study analysis, excursions and collaborative exercises that encourage peer-to-peer learning and networking. Past speakers have included Ricardo Fort, Head of Global Sponsorships at Coca-Cola, Ann Mukherjee, former Global Commercial Officer, at SC Johnson and Khartoon Weiss, Global Head of Verticals at Spotify, to name a few. 

The second half of the Bootcamp takes the learning further. Participants apply the principles learned during the in-person Bootcamp to an independent case study project, relevant to their business. 

Following successful completion of the eight week program, participants receive a globally recognized Effie Marketing Effectiveness Certificate

*COVID-19 UPDATE: As we navigate the unprecedented challenges brought on by the impact of COVID-19, Effie's top priority is to protect the health and safety of our network, while continuing to be a resource to you during this demanding time. As a result, remaining Bootcamps in 2020 will be conducted virtually. 



2020 Effie Effectiveness Bootcamps

   Beijing, June 9-12 & 15-16, 2020 (Virtual) | San Francisco, September 14-17, 2020 (Virtual) | New York City,  March, 2021 (In Person)

Participation Benefits

  • Leading-edge marketing effectiveness practices illustrated by award-winning cases.
  • Access to industry leaders who will share their experiences and advice about achieving success in the marketing world.
  • Engaged mentorship from senior marketing leaders who represent various sectors of the business world.
  • Opportunity to network with peers from major brands, agencies, media and start-ups.
  • Tools to build a successful marketing career. 
  • Graduates receive a complimentary ticket to the next Effie Summit, Effie's annual event focused on the drivers of marketing effectiveness and the path forward for the industry. 
  • Graduates receive cocktail access to the annual Effie Awards Gala. 
  • Earn a globally recognized Effie Marketing Effectiveness Certificate.



Effie Academy Effectiveness Bootcamp applicants are high performing and emerging marketers with a total of 3-7 years of marketing experience. Applicants should be passionate about learning, delivering exceptional experiences and championing marketing effectiveness.

Applications are currently open for 2020 & 2021 Bootcamps taking place in the United States and China.  To begin working on your application offline, download the template and return to this portal once you are ready to apply.  Applications may be submitted via the link below.