PROFESSOR OVERVIEW

 

Professors can play a key role in supporting their students in the Effie Collegiate competition. Additionally, Effie Worldwide aims to be a resource for professors - both via the Effie Curriculum and the Case Database. More details can be found below.

 

For the 2020 brand challenge, IBM and Effie will invite college students across the U.S. to develop a non-traditional integrated marketing campaign focused on IBM and The Weather Channel app, the world's most downloaded weather app. The campaign should drive relevance for the IBM brand and showcase the interesting and surprising ways that IBM and The Weather Channel (an IBM Business) affect consumers' daily lives.

In order to access the Effie Collegiate Curriculum, please submit the Intent to Enter Form and review & sign the NDA. Once received and confirmed, the Effie Collegiate team will reach out with credentials for curriculum access. All participating students & professors will have complimentary access to the Effie Collegiate Curriculum.

 

 

Eligibility

The Effie Collegiate competition is open to students enrolled full/part-time at accredited U.S. educational institutions.  This includes undergraduate/graduate students, those enrolled in portfolio programs and online programs.  International students, who have a valid student visa are eligible to participate.

Entries may be submitted by a group ("team") of two  Insert/Remove Numbered Listto four individuals. Teams may not exceed four persons.  Team members are not required to attend the same school.  All concepts must be the work of the students, but participants are encouraged to seek the advice and guidance of professors/instructors/faculty advisors.

The competition is free to enter.

Finalists 

Two finalist teams will be invited to pitch their ideas to the IBM brand team. Professors are welcome to join their student teams.

Additionally, selected student finalists will receive monetary prizes and winners will receive certificates to celebrate their achievement.

IBM will be awarding the academic department of the winning team a monetary prize of $1000.

More details on Eligibility, Entry Requirements, and Prizes in the Entry Kit.

Curriculum

Effie is excited to launch the ‘Effie Collegiate Curriculum.' The curriculum will guide students through a selection of Effie-winning cases to introduce the Effie framework for Marketing Effectiveness (Challenge, Context & Objectives; Insights & Strategic Data; Bringing the Idea to Life (Creative Execution); and Results (Measurement Methodology)) and illustrate how to apply these concepts to their projects.

In order to access the Effie Collegiate Curriculum, please submit the Intent to Enter Form and review & sign the NDA. Once received and confirmed, the Effie Collegiate team will reach out with credentials for curriculum access. All participating students and professors will have complimentary access to the Effie Collegiate Curriculum.

ENTRY DEADLINE:

APRIL 16, 2020

 

FINALIST NOTIFICATIONS:

JUNE 2020

PROFESSOR RESOURCES

This year, we are excited to launch our Effie Collegiate Curriculum, as a resource for professors to guide students through Effie's four pillars of effective marketing and illustrate how to apply these concepts and their projects.

STEPS TO ENTER

Students will follow the below steps to enter their work. As a professor, you will also need to complete the Intent to Enter & Non-Disclosure Agreement in order to receive the Client Brief.