ENTRY MATERIALS
Everything you need to know to enter and WIN.
Entry Requirements
Judges review the written entry form & creative examples when assessing how well each team addressed the client's challenge.
Additionally, there are other entry requirements within the Entry Portal that are not reviewed by judges. All parts of the entry must be complete in order to submit your case.
Below, review a summary of each part of the entry and access entry materials.
Brand Challenge
For the 2020 brand challenge, IBM and Effie will invite college students across the U.S. to develop a non-traditional integrated marketing campaign focused on IBM and The Weather Channel app, the world's most downloaded weather app. The campaign should drive relevance for the IBM brand and showcase the interesting and surprising ways that IBM and The Weather Channel (an IBM Business) affect consumers' daily lives.
ENTRY DEADLINE:
APRIL 16, 2020
FINALIST NOTIFICATIONS:
JUNE 2020
ENTRY MATERIALS
ENTRY REQUIREMENTS
All materials below are required in order to submit your entry. Learn more via the Entry Kit & Entry Form, above.
ENTRY PORTAL
All materials must be submitted within the Entry Portal. Teams are encouraged to begin working in the Entry Portal in advance of the entry deadline to ensure you have plenty of time to complete all requirements.
JUDGING PROCESS
Judges include marketing and advertising professionals, spanning across various disciplines from client, agency, and media companies.
Judges evaluate your written case and creative examples. Entries are scored anonymously and confidentially. As each entry is reviewed, judges provide constructive feedback that is later provided to qualifying entrants and their professors, if applicable.
The two finalists selected to present in front of the IBM brand team will have succeeded through multiple rounds of evaluation. For more details on the judging process, review the Entry Kit.
Effie Worldwide
Leading, inspiring & championing the practice and practitioners of marketing effectiveness globally.
Effie Worldwide stands for effectiveness in marketing, spotlighitng marketing ideas that work and encouraging thoughtful diaologue about the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy.
Effie Worldwide’s resources include the Case Database, featuring hundreds of effective marketing cases worldwide, the Effie Awards, and the Global Effie Index, ranking the most effective companies and brands around the world, among other key educational and learning tools that our programs offer for marketers at each stage of their careers.
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