ENTRY MATERIALS

Everything you need to know to enter and WIN.

 

 

Entry Requirements

Judges review the written Entry Form & the Creative Examples when assessing how well each team addressed the client’s challenge. Additionally, there are other requirements within the Entry Portal that are not reviewed by judges. All parts of the entry must be complete in order to submit your case.

Judges review the written entry form & creative examples when assessing how well each team addressed the client's challenge. 

Additionally, there are other entry requirements within the Entry Portal that are not reviewed by judges. All parts of the entry must be complete in order to submit your case.

Below, review a summary of each part of the entry and access entry materials.

Brand Challenge

For the 2020 brand challenge, Bose will challenge students to develop a comprehensive marketing campaign highlighting Bose headphone/earbud innovation, focused on winning with the Gen Z (18-24) audience.

The task is two-fold:

1.  Landscape assessment of brands that are winning with Gen Z and why, then recommendation for areas where Bose can improve based on learnings.

2.  Use the learnings and recommendations to create a holiday campaign including a full creative brief and concept, media strategy, and new thinking on how Bose can win with this younger and influential audience.

Judges review the written Entry Form & the Creative Examples when assessing how well each team addressed the client’s challenge. Additionally, there are other requirements within the Entry Portal that are not reviewed by judges. All parts of the entry must be complete in order to submit your case.

FALL DEADLINE:

October 30, 2020

EXTENSION: November 6, 2020

 

SPRING DEADLINE:

April 1, 2021

EXTENSION: April 5, 2021

 

FINALIST NOTIFICATIONS:

January 2021 & May 2021

ENTRY MATERIALS

ENTRY REQUIREMENTS

All materials below are required in order to submit your entry. Learn more via the Entry Kit & Entry Form, above.

ENTRY PORTAL

All materials must be submitted within the Entry Portal. Teams are encouraged to begin working in the Entry Portal in advance of the entry deadline to ensure you have plenty of time to complete all requirements.

JUDGING PROCESS

Judges include marketing and advertising professionals, spanning across various disciplines from client, agency, and media companies.

Judges evaluate your written case and creative examples. Entries are scored anonymously and confidentially. As each entry is reviewed, judges provide constructive feedback that is later provided to qualifying entrants and their professors, if applicable.

The two finalists selected to present in front of the Bose brand team will have succeeded through multiple rounds of evaluation.  For more details on the judging process, review the Entry Kit.